If you like driving
safely on a business or pleasure trip outside major cities like Yangon along
with your family or friends or business colleagues, now you have one more option
of this type of car available in Myanmar. It is Volvo’s recently unveiled 2018
XC60 Premium SUV. Swedish carmaker Volvo
Cars unveiled the long‐awaited, all‐new 2018 XC60 Premium SUV for the Myanmar
market at a press conference at Lotte Hotel in Yangon in early November.
The story of Volvo in
Myanmar began with the opening of the Volvo Center in Yangon by
International Co., Ltd. The Volvo Center is built to Volvo Car Group’s Retail
Experience Guidelines and is used as the primary platform to offer Volvo’s
award winning product lineup to Myanmar consumers, including the all‐new 2018
XC60 Premium SUV.
“We are pleased to unveil the all‐new 2018 XC60
Premium SUV for Myanmar Consumers, which is often cited as a technological marvel.
We have a long history of designing and building stylish, sophisticated and
dynamic SUVs that offer the latest in technology. The new XC60 is no exception
as it is a perfect car for Myanmar consumers to be part of their daily activities,
both business and personal. It represents the next step in our transformation plan,”
said Temmy Wiradjaja, General Manager of Volvo Cars Myanmar at the event.
The new 2018 XC60 Premium
SUV continues Volvo’s tradition and legacy as the bestselling premium mid‐size
SUV complete with the latest design, technology, safety and performance features.
Myanmar has the second highest death
toll of road accidents in Southeast Asia after Thailand according to the WHO
Global Status Report on Road Safety in 2015. There were 744 traffic accidents on
the Yangon-Mandalay Highway in 2016, killing 167 and injuring 1,307. One of the
reasons for the increasing numbers of road accidents in Myanmar is high-speed
The new XC60, one of the
safest cars ever made, might be an ideal choice for some Myanmar people who
travel a lot on highways in Myanmar. It is loaded with advanced technology. Steer
Assist has been added to the ground‐breaking City Safety system. A new safety system
called Oncoming Lane Mitigation uses Steer Assist to help mitigate head‐on collisions,
while Volvo’s Blind Spot Information System (BLIS) now uses Steer Assist functionality
to reduce the risk of lane‐changing collisions.