Travel Sector Updates

Volvo’s 2018 XC60 Premium SUV: your ideal option for safe driving on travels in Myanmar

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If you like driving safely on a business or pleasure trip outside major cities like Yangon along with your family or friends or business colleagues, now you have one more option of this type of car available in Myanmar. It is Volvo’s recently unveiled 2018 XC60 Premium SUV.  Swedish carmaker Volvo Cars unveiled the long‐awaited, all‐new 2018 XC60 Premium SUV for the Myanmar market at a press conference at Lotte Hotel in Yangon in early November.

The story of Volvo in Myanmar began with the opening of the Volvo Center in Yangon by Performance Auto International Co., Ltd. The Volvo Center is built to Volvo Car Group’s Retail Experience Guidelines and is used as the primary platform to offer Volvo’s award winning product lineup to Myanmar consumers, including the all‐new 2018 XC60 Premium SUV.


 “We are pleased to unveil the all‐new 2018 XC60 Premium SUV for Myanmar Consumers, which is often cited as a technological marvel. We have a long history of designing and building stylish, sophisticated and dynamic SUVs that offer the latest in technology. The new XC60 is no exception as it is a perfect car for Myanmar consumers to be part of their daily activities, both business and personal. It represents the next step in our transformation plan,” said Temmy Wiradjaja, General Manager of Volvo Cars Myanmar at the event.


The new 2018 XC60 Premium SUV continues Volvo’s tradition and legacy as the bestselling premium mid‐size SUV complete with the latest design, technology, safety and performance features.  

Myanmar has the second highest death toll of road accidents in Southeast Asia after Thailand according to the WHO Global Status Report on Road Safety in 2015. There were 744 traffic accidents on the Yangon-Mandalay Highway in 2016, killing 167 and injuring 1,307. One of the reasons for the increasing numbers of road accidents in Myanmar is high-speed driving.  

The new XC60, one of the safest cars ever made, might be an ideal choice for some Myanmar people who travel a lot on highways in Myanmar. It is loaded with advanced technology. Steer Assist has been added to the ground‐breaking City Safety system. A new safety system called Oncoming Lane Mitigation uses Steer Assist to help mitigate head‐on collisions, while Volvo’s Blind Spot Information System (BLIS) now uses Steer Assist functionality to reduce the risk of lane‐changing collisions.    

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Theingi Htun is a journalist who worked for two years at Yangon Times Journal and Flower News. She also worked for two years at Democracy Today News as Senior Journalist. She wrote many articles about culture, the travel sector and lifestyle stories too. Now she is working at My Magical Myanmar as a travel writer and social media executive."


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